Aseel Bogari
PROJECT GOAL
Response to 2015 Young Ones Competition’s brief of showcasing if Kids and Technology — a good thing, or a bad thing?
OBJECTIVE
To demonstrate technology as a medium to improve kid’s lives and performance by presenting a message of awareness of technology in the modern life from the kid’s perspective, as they are the next generation. ُThe goal was to have a high imagery that told a story about the possibilities that Generation Infinity would have with technology.
My role| Strategist, Ed Riviro| Art Director, Sonia| Copywriter
Developing a brand for a "Hejazi" home cooking catering business specialized in making jams and pickles.
Chess Tag is a Digital Marketing company that deliver the most effective strategies, plans, consulting services in the field of Digital Marketing to their clients. The Company name “Chess Tag” literally translates the Chess concept of solving problems in reality by serving clients through Creative Strategies, Plans, Monitoring and any practice that maintains clients’ image and reputation positively on the web space.
PROJECT GOAL
Milko is a brand I have created for diary products . I designed my product to be simple and eye catchy. I decided to have three flavors for the milk (regular, strawberry, chocolate) each flavor has two kinds (full fat and low fat)
PROJECT GOAL
A personal logo which was designed for a client based on a statement she wrote about herself.
PROJECT GOAL
A personal logo which was designed for a client based on a statement she wrote about herself.
PROJECT GOAL
To commemorate the milestone of the Cuban - American relationship. The brief was to create and brand a special edition Cuban Cigar that is to be launched at the food festival in Miami.
ORGANIZING IDEA
Savor The Moment was created to empower the consumer to enjoy life to the fullest. Whether those moments include a laugh with a comrade, having a baby, a marriage proposal or making a business deal, we want you to take that moment and relish it.
The limited addition"SAVOR" offers a traditionally hand rolled cigar, with premium tobacco, that provides an authentic smoking experience.Our idea also celebrates the rebirth of the Cuban and US relationship through the story of farm to moment. It embodies the rich heritage and craft behind the cigar and showcases its journey to the moment when you smoke one of Cohiba’s finest cigars. We want to merge the two worlds together to create a relaxing and peaceful escape.
My role| Art Director, Strategist and Graphic Designer, Gemma Alcodori| Strategist, Copywriter and Videographer
PROJECT GOAL
Use calligraphy to design a logo and a menu for a breakfast at tiffany’s restaurant which serves breakfast and brunch.
PROJECT GOAL
-To rebrand a retail product
-To redesign sun In logo to be simple, clean and contemporary
-To design a stationary Sun In
-To design an app for Sun In
-To redesign Sun In website
PROJECT GOAL
Reimagine Bloomingdale’s store by creating creative and intimate social experience to retrieve what Bloomingdale’s had in the 80s
NEW STRATEGY
- Changing the membership strategy to be as the following
1. A paid customer membership
2. A paid customer membership based on customers presence in social media
- The new phone app experience will allow users to set up their membership and to adjust their profile and choose a personal shopper.
- In the app, the products will be displayed as a full outfit since the users are more likely to buy product when they see it with a complete outfit.
- In the app, users will have different option to check out such as paying or making an appointment to pick the order or try it in store.
My role| Strategist and Designer, Ed Rivero| Strategist, Birionna Catraw| Designer and Architect
- Regular customer with no social presence will receive a monthly-personalized gift box which will has different sample for products and merchandise. The box will has a personalized catalog for some of the merchandise which was picked for them depending on their membership profile and the purchase history. Using the catalog members may use the retail app to buy the product directly using the scan option or even recommend the outfit for a friend.
- Regular customer will have access to the upcoming designers since they are following the trends.
- Influencers, customers with strong social media presence, will have access to the latest limited addition from brand since influencers love treasure hunting.
- Influencers will be invited to special events and private concerts in bloomingdale’s.
- Influencers will be have access to the basement level which has a lounge and a bar area.
- Technology should be a part of the bloomingdale’s customer experience, the interactive display surface is one way of using technology at the store, the interactive surface will allow customers to check products colors, availability, price, styling ideas and to directly ask for sale associate help.
My role| Strategist and Designer, Ed Rivero| Strategist, Birionna Catraw| Designer and Architect
