CUB CADET

PROJECT GOAL

- Create awareness for the new Cub Cadet RZT-S Zero electric riding lawnmower

- Establish it as a “Game-Changer”

CAMPAIGN SUMMARY

This campaign focuses on the things you no longer need or have to deal with once you switch to the RZT-S Zero Electric. All of the visual mediums take advantage of Cub Cadet’s zero-turn feature to use a lawn as a canvas to present the benefits of an electric mower, while the radio shows how these benefits can effect you. 

STRATEGY

- Dramatize the benefits of the RZT-S Zero Electric with the use of visual symbols 

- Focus on “zero” meaning something positive  

CAMPAIGN TAGLINE  

“ The New Value For Zero”

TV COMMERCIAL
The TV commercial is about a guy who mows his lawn at night which emphasized the mower zero noise feature.

RADIO
The radio commercial is about a guy who is trying to borrow mowing tools from his neighbor who no longer has the traditional mower or its tools.

INTERACTIVE
The interactive commercial is a game. The player should get a certain number of circles in a limited time. If the player won the game, he will get a discount coupon from one of the retailers that sells the cub cadet mower.

My role| Art Director, Graphic Designer, and Copywriter, Adrian Hudson| Copywriter